# Hero banner removed from mobile collection pages: +9.5% conversion

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Collection banners & headers
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/supergut
- Page: https://liftarchive.com/test/supergut-mobile-collection-remove-hero/

Removing the hero banner from mobile collection pages lifted Supergut's conversion rate by 9.5%. Visually ran this test with Supergut, a gut health supplement brand, and published it as a Visually case study. Without the banner, products showed above the fold.

## Result

**+9.5% conversion**

- Conversion rate: +9.5% on mobile with the banner removed.
- The test was on mobile collection pages only.
- Sample size, duration and confidence level were not shared.

## Control

Mobile collection pages opened with a hero banner above the products.

## Variant

The hero banner was removed so the product grid appeared on the first screen.

## Why it likely won (our reading)

- On a small screen, a banner can fill the whole first view. Shoppers had to scroll before seeing a single product.
- People on a collection page have already chosen a category and want to browse products.
- Fewer scrolls to the first product means less effort to start shopping.

## Caveats

Visually reported this result in its own marketing case study. Sample size, test length and statistical confidence were not shared. Results apply to mobile only.

## How to run this test

- Hypothesis: If we remove the hero banner from mobile collection pages, then conversion rate will rise because shoppers see products right away.
- Primary metric: Conversion rate (mobile)
- Guardrail: Product page views per session
- Guardrail: Collection page bounce rate
- Guardrail: Revenue per visitor
- Who should test it: Stores whose mobile collection pages open with a large banner. It matters less if your banner is already small or carries a key promotion.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/supergut-mobile-collection-remove-hero/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.