# Flavor names shown beside swatches: +6% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Variant, size & option selectors
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/supergut
- Page: https://liftarchive.com/test/supergut-flavor-names-beside-swatches/

Showing the flavor name beside each swatch lifted Supergut's conversion rate by 6%. Visually ran this test with Supergut, a gut health supplement brand, and published it as a Visually case study. Shoppers no longer had to guess what each swatch meant.

## Result

**+6% conversion rate**

- Conversion rate: +6% with flavor names beside the swatches.
- A small labeling change produced the lift.
- Sample size, duration and confidence level were not shared.

## Control

The product page showed flavor swatches with no names.

## Variant

Each flavor swatch had its name shown right beside it.

## Why it likely won (our reading)

- A color swatch alone may not tell shoppers which flavor it is. A name removes the guesswork.
- Mobile shoppers cannot hover to see a label, so visible names help them most.
- Clear choices make it easier to pick and add to cart.

## Caveats

Visually reported this result in its own marketing case study. Sample size, test length and statistical confidence were not shared.

## How to run this test

- Hypothesis: If we show the option name beside each swatch, then conversion rate will rise because shoppers can tell the options apart at a glance.
- Primary metric: Conversion rate
- Guardrail: Add-to-cart rate
- Guardrail: Option mix sold
- Guardrail: Returns or exchanges for the wrong option
- Who should test it: Stores using unlabeled swatches for flavors, scents or other options that a color cannot explain. It will do little if your swatches already carry names.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/supergut-flavor-names-beside-swatches/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.