# Redesigned value-prop section on product pages: +11.93% RPV

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: USP bars & benefit icons, Layout, fonts & visual design
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/enhancing-value-proposition-messaging
- Page: https://liftarchive.com/test/stone-creek-coffee-pdp-value-prop-section/

A clearer, more visual value proposition section on Stone Creek Coffee's product pages lifted revenue per visitor by 11.93%. Blend Commerce ran this A/B test, which reached statistical significance. Subscription revenue per visitor rose 42.91%, and the variant was set live permanently.

## Result

**+11.93% RPV**

- Revenue per visitor: +11.93%. This is the headline result.
- Conversion rate: +6.41% and add-to-cart rate: +8.35%.
- Subscription orders per visitor: +48.33% and subscription revenue per visitor: +42.91%.
- The result reached statistical significance, according to the agency.

## Control

The product page had a value proposition section built with the Shopify theme's native features.

## Variant

The same section was redesigned with a clearer, more visual layout so the brand's core benefits were easier to take in.

## Why it likely won (our reading)

- Shoppers who grasp the benefits faster have fewer reasons to hesitate before adding to cart.
- A coffee subscription is a bigger commitment than a single bag. Clear benefits may have made that commitment feel safer.
- A visual layout is easier to scan on mobile than plain text or a default theme block.

## Caveats

Sample size and test duration were not shared. The source does not detail exactly which benefits or design elements changed.

## How to run this test

- Hypothesis: If we redesign our product-page value propositions to be clearer and more visual, then revenue per visitor will rise because shoppers will see our core benefits faster.
- Primary metric: Revenue per visitor
- Guardrail: Add-to-cart rate
- Guardrail: Subscription share of orders
- Who should test it: Stores, especially subscription brands, whose product-page benefits sit in a plain or default theme block. If your benefits are already clear and visible, gains will be smaller.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/stone-creek-coffee-pdp-value-prop-section/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.