# Payment icons directly under Add to Cart: +6% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Payment icons, express checkout & BNPL, Trust badges & security seals
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/displaying-payment-methods
- Page: https://liftarchive.com/test/stone-creek-coffee-payment-icons-under-atc/

Showing payment method icons directly under the Add to Cart button lifted conversion rate by 6% and revenue per visitor by 9.08% for Stone Creek Coffee. Blend Commerce ran this as a three-way test. Putting the same icons lower, below the selling points, lost.

## Result

**+6% conversion rate**

- Conversion rate: +6% versus the original page.
- Revenue per visitor: +9.08%, and average order value: +3%.
- Subscription orders per visitor: +5%.
- The other variant, with icons below the selling points, lost: conversion rate -5% and revenue per visitor -4%. Placement mattered as much as the icons.

## Control

The product page did not show which payment methods were accepted.

## Variant

Payment method icons sat directly under the Add to Cart button, above the list of selling points. This was Variant 2 of an A/B/C test.

## Why it likely won (our reading)

- Shoppers often want to know their preferred way to pay is accepted before they commit. Icons next to the button answer that at the moment of decision.
- Further down the page, the icons are easy to miss, which may explain why the lower placement lost.
- Familiar payment logos also signal a legitimate store, which can calm last-second doubts.

## Caveats

Duration, sample size and statistical confidence were not shared. Intelligems estimated about 67 extra orders a month, which is a projection rather than a measured figure.

## How to run this test

- Hypothesis: If we show accepted payment method icons directly under Add to Cart, then more visitors will buy because they can see their preferred way to pay at the moment they decide.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Add-to-cart rate
- Guardrail: Checkout completion rate
- Who should test it: Stores whose product pages do not show payment options, especially those offering buy-now-pay-later or wallets like Apple Pay. If express-pay buttons already sit under your Add to Cart, the icons add little.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/stone-creek-coffee-payment-icons-under-atc/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.