# Limited-time copy without a discount: +16% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Sales, urgency & limited-time offers, Low-stock & scarcity messaging
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/introducing-urgency-without-discounting
- Page: https://liftarchive.com/test/stone-creek-coffee-limited-time-urgency-copy/

Adding dynamic limited-time copy to product pages, with no discount, lifted conversion rate by 16% for Stone Creek Coffee. Blend Commerce ran this A/B test on seasonal and limited coffees. Revenue per visitor rose 15% and add-to-cart rate 18%.

## Result

**+16% conversion rate**

- Conversion rate: +16%.
- Revenue per visitor: +15%.
- Add-to-cart rate: +18%.
- Blend Commerce reported no harm to subscriptions.

## Control

Product pages had strong product details but no time-based or scarcity message.

## Variant

Dynamic copy higher on the page signalled that seasonal coffees were available for a limited time. Prices stayed the same.

## Why it likely won (our reading)

- Shoppers who planned to buy later had a reason to act now.
- Seasonal coffees really are limited, so the message was believable.
- Leaving out a discount avoided training buyers to wait for deals and kept margins intact.

## Caveats

Sample size, duration and significance were not shared, so treat the size of the lift with care.

## How to run this test

- Hypothesis: If we show honest limited-time messaging on seasonal products, then conversion will rise because shoppers stop putting off the purchase.
- Primary metric: Conversion rate
- Guardrail: Subscription sign-ups
- Guardrail: Return rate
- Guardrail: Revenue per visitor
- Who should test it: Brands with genuinely seasonal, limited-run or small-batch products. Avoid it for always-available items: fake scarcity can damage trust once shoppers notice.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/stone-creek-coffee-limited-time-urgency-copy/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.