# Recently viewed carousel on the homepage: +13% revenue per visitor

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Product cards & quick add, Upsells & cross-sells
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/increase-homepage-revenue-recently-viewed-products
- Page: https://liftarchive.com/test/stone-creek-coffee-homepage-recently-viewed/

Adding a recently viewed products carousel above the best sellers on Stone Creek Coffee's homepage lifted revenue per visitor by 13%. Blend Commerce ran this test for the coffee roaster across all devices. Conversion rate also rose 13%.

## Result

**+13% revenue per visitor**

- Revenue per visitor: +13%, the primary metric.
- Conversion rate: +13%, so the gain came from more buyers, not bigger orders.
- Subscription orders per visitor: +2%, a small lift.
- Blend estimated about 159 extra orders a month.

## Control

The existing homepage showed best sellers but nothing based on what the visitor had looked at before.

## Variant

A Rebuy-powered carousel of up to eight recently viewed products sat above the best sellers. It only appeared for visitors who had browsing history.

## Why it likely won (our reading)

- Returning visitors could get back to products they were weighing without searching again.
- The carousel only showed for people with history, so new visitors saw the normal page.
- Placing it above best sellers put the most relevant products first.

## Caveats

The source does not share sample size, duration or significance. The extra-orders number is Blend's estimate.

## How to run this test

- Hypothesis: If we show recently viewed products on the homepage for returning visitors, then more of them will buy, because they can pick up where they left off without searching again.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Best seller click-through rate
- Guardrail: Page load time
- Who should test it: Stores with a lot of returning visitors and a catalogue big enough that people browse several products before buying, such as coffee or other repeat purchases. It does little for stores with mostly one-time, first-visit traffic.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/stone-creek-coffee-homepage-recently-viewed/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.