# Multi-page paywall flow lost to a single page by 16%+ conversion

- Outcome: Lost
- Page type: Paywall (App)
- Elements: Paywall design, Plans
- Date shared: 2026-01
- Test run by: [Stompers](https://liftarchive.com/practitioners/stompers/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://superwall.com/case-studies/stompers
- Page: https://liftarchive.com/test/stompers-single-vs-multi-page-paywall/

A multi-page paywall flow lost to a single-page paywall: the single page converted over 16% better and drove more yearly trial starts. Stompers, a gamified walking app, ran this test on its paywall. It was published as a Superwall case study.

## Result

**Single-page converted over 16% better, with more yearly trials**

- Conversion rate: the single-page paywall converted over 16% better than the multi-page flow, so the variant lost.
- Yearly trial starts: the single page drove a large increase in annual trials. The exact size was not shared.
- Plan mix: the multi-page flow pushed more users toward monthly trials instead of annual ones.
- ARPU: the case study says moving users from monthly to annual trials raised revenue potential, but gave no ARPU figure.

## Control

One paywall screen showing the app's value, its features, and an annual and a monthly plan to choose from.

## Variant

A flow of several screens that walked users through feature benefits and a trial reminder before showing any pricing.

## Why it likely lost (our reading)

- Every extra screen before pricing is a chance to drop off. Users who were ready to buy had to tap through more first.
- Seeing the annual price right next to the monthly one may make the yearly plan's value easier to judge.
- A trial reminder shown before pricing may have made some users more cautious, so they picked the lower-commitment monthly plan.

## Caveats

Price points also varied across the test ($9.99/mo against $79.99/yr and $49.99/yr), so the result is not only about the number of screens. Sample size, duration and confidence were not shared, and the case study was published by Superwall, which sells the paywall testing tool used.

## How to run this test

- Hypothesis: If we show plans and pricing on a single paywall screen instead of a multi-screen flow, then more users will start an annual trial because there are fewer steps between intent and purchase.
- Primary metric: Paywall conversion rate (trial start rate)
- Guardrail: Share of annual vs monthly trials
- Guardrail: Trial-to-paid conversion
- Guardrail: Proceeds per user
- Who should test it: Apps with a simple, easy-to-grasp value and an annual plan they want to push. Apps whose value needs explaining may still benefit from a few screens before pricing.

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Credit: Stompers ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/stompers-single-vs-multi-page-paywall/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.