# 'Trial' offer in the homepage CTA: +34% contact form submissions

- Outcome: Won
- Page type: Homepage (SaaS)
- Elements: Cta copy, Free trial
- Test run by: [CXperts](https://liftarchive.com/practitioners/cxperts/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/spreedly-boosts-lead-generation-with-ab-tasty/
- Page: https://liftarchive.com/test/spreedly-homepage-trial-cta-messaging/

Adding trial messaging to Spreedly's homepage call to action raised contact form submissions by 34%. CXperts ran the A/B test for the B2B payment orchestration platform, published as an AB Tasty / Wingify case study. The result was reported at 90% significance, and clicks on the button itself did not go up.

## Result

**+34% contact form submissions**

- +34% contact form submissions, Spreedly's main goal.
- Reported at 90% statistical significance, which is a lower bar than the usual 95%.
- Clicks on the CTA did not increase, so the lift came from people converting elsewhere after seeing the offer.
- The case study does not say which of the two variants produced the lift.

## Control

The homepage's main call to action made no mention of a trial.

## Variant

Two variants added trial messaging to the homepage CTA. One offered a 'trial' and the other a 'free trial'.

## Why it likely won (our reading)

- Visitors may not have known a trial existed. Saying so lowers the perceived risk of talking to sales.
- Seeing a trial offer can make a B2B platform feel easier to evaluate, even if people choose the contact form instead.
- With only 90% significance and no sample size shared, part of the lift may be noise.

## Caveats

90% significance, no sample size or duration shared, and the winning variant is not named. CTA clicks did not rise, so the mechanism is unclear.

## How to run this test

- Hypothesis: If we mention our trial in the homepage call to action, then more visitors will contact us because they learn they can try the product with low risk.
- Primary metric: Contact or demo form submissions
- Guardrail: Trial sign-ups
- Guardrail: Sales-qualified lead rate
- Guardrail: CTA click-through rate
- Who should test it: B2B SaaS companies that offer a trial but lead with 'contact sales' or 'get a demo'. Skip it if you don't offer a trial, and aim for 95% confidence before rolling out.

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Credit: CXperts ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/spreedly-homepage-trial-cta-messaging/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.