# Price per dose shown next to pack price: +17.76% revenue per visitor

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Pricing, discounts & savings display
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/17-76-increase-in-revenue-per-visitor
- Page: https://liftarchive.com/test/sports-nutrition-price-per-dose/

Showing the price per dose, capsule or bar next to the total pack price lifted revenue per visitor by 17.76%. Blend Commerce ran this two-week A/B test for a sports nutrition brand it has worked with for several years. Conversion rate, add-to-cart clicks and subscription clicks also rose.

## Result

**+17.76% revenue per visitor**

- Revenue per visitor: +17.76%. This is the headline win.
- Conversion rate: +3.40%. More visitors bought.
- Add-to-cart clicks: +23%. The unit price made more people start a purchase.
- Subscription CTA clicks: +5.81%. More shoppers chose the subscription option.

## Control

Product pages showed only the total price of the pack.

## Variant

Product pages showed the pack price plus a unit price, such as price per dose, capsule, bar or pack, depending on the product.

## Why it likely won (our reading)

- A small per-unit number can feel cheaper than a larger pack total, even though the price is the same.
- Earlier user research for this brand found that shoppers judged value by unit price.
- A per-dose figure makes daily cost clear, which may make a long-term subscription feel easier to commit to.

## Caveats

The test ran for two weeks. Sample size and confidence level were not shared.

## How to run this test

- Hypothesis: If we show the price per dose next to the pack price, then more visitors will buy because the cost feels smaller and easier to compare.
- Primary metric: Revenue per visitor
- Guardrail: Average order value
- Guardrail: Subscription take-up rate
- Guardrail: Refund or cancellation rate
- Who should test it: Brands selling multi-dose or multi-unit packs, like supplements, snacks or consumables. It probably won't help single-item products where a unit price adds nothing.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/sports-nutrition-price-per-dose/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.