# Price per serving on collection cards: +8.25% revenue per visitor

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Pricing, discounts & savings display, Product cards & quick add
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/unit-pricing-collection-pages-increase-revenue
- Page: https://liftarchive.com/test/sports-nutrition-plp-price-per-serving/

Showing price per serving on collection-page product cards raised revenue per visitor by 8.25% for a sports nutrition brand. Conversion rate rose 5.96% and average order value rose 2.16%. Blend Commerce ran this A/B test for the brand in Intelligems.

## Result

**+8.25% revenue per visitor**

- Revenue per visitor: +8.25%. This is the main metric and the clearest sign of a win.
- Conversion rate: +5.96%. More visitors went on to buy.
- Average order value: +2.16%. Orders got slightly larger too.
- Product page view rate: -2.32%, with add-to-cart rate unchanged. Shoppers seem to have needed fewer product page visits to decide.
- No confidence level was shared, so treat these numbers as directional.

## Control

Product cards on collection pages showed the standard price only. Price per serving appeared only once a shopper opened a product page.

## Variant

Product cards showed price per serving next to the standard price, wherever that figure was available. The test ran across all collection pages.

## Why it likely won (our reading)

- Products came in different pack sizes and serving formats. A per-serving figure gave shoppers one easy way to compare them.
- In user testing, half the participants felt the products were a little expensive. A unit price can make a higher sticker price feel fair.
- Shoppers could judge value on the collection page instead of opening each product to work it out.

## Caveats

No confidence level or sample size was shared, and the agency treats the gains as directional. Price per serving only showed on cards where the figure was available.

## How to run this test

- Hypothesis: If we show price per serving on collection-page product cards, then revenue per visitor will rise because shoppers can compare value across pack sizes without opening each product.
- Primary metric: Revenue per visitor
- Guardrail: Add-to-cart rate
- Guardrail: Average order value
- Guardrail: Product page view rate
- Who should test it: Stores selling consumables in different sizes or serving counts, such as supplements, coffee or pet food. It will probably do little if every product has the same size and a similar price.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/sports-nutrition-plp-price-per-serving/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.