# Express checkout buttons in the cart: +26.2% revenue per visitor

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Payment icons, express checkout & BNPL, Cart drawers & slide carts
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/26-2-increase-in-revenue-per-visitor
- Page: https://liftarchive.com/test/sports-nutrition-express-checkout-in-cart/

Showing express checkout buttons in the cart, instead of only at checkout, lifted revenue per visitor by 26.2% and conversion rate by 6.79%. Blend Commerce ran this A/B test for a sports nutrition brand. Mobile shoppers drove most of the gain, with revenue per visitor up 53.29%.

## Result

**+26.2% revenue per visitor**

- Revenue per visitor: +26.2% overall. This was the primary metric, and the winning variant was kept permanently.
- Conversion rate: +6.79% overall, so more visitors bought, and those who did tended to spend more.
- Mobile: revenue per visitor +53.29% and conversion rate +16.46%. Phones gained the most.
- Desktop also improved, but the source does not give a figure.

## Control

The cart had no express payment buttons. Options like Google Pay and PayPal only appeared once the shopper reached the checkout page.

## Variant

Express checkout buttons for the brand's popular wallets, such as Google Pay, PayPal and Shop Pay, were added directly in the cart.

## Why it likely won (our reading)

- The agency's 90-day payment data showed heavy use of Google Pay (25%) and PayPal (16%), so the buttons matched how this audience already paid.
- One tap in the cart skips the form fields at checkout, which matters most on small screens.
- Familiar payment logos early in the journey may reassure shoppers that paying will be quick and safe.

## Caveats

Sample size, test length and confidence level were not shared. Results are reported by the agency that ran the test.

## How to run this test

- Hypothesis: If we show express checkout buttons in the cart, then more shoppers will complete a purchase because their preferred wallet is one tap away and they skip the checkout form.
- Primary metric: Revenue per visitor
- Guardrail: Average order value
- Guardrail: Cart-to-checkout rate
- Guardrail: Upsell or cross-sell take rate in the cart
- Who should test it: Stores where a large share of orders already use wallets like Shop Pay, PayPal or Google Pay, especially with mostly mobile traffic. It may do less if express payments are rare among your buyers, or if your cart relies on upsells that a fast exit would skip.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/sports-nutrition-express-checkout-in-cart/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.