# Multi-step paywall showing features first: +27% conversion

- Outcome: Won
- Page type: Paywall (App)
- Elements: Paywall design
- Date shared: 2026-01
- Test run by: [Speak4Me](https://liftarchive.com/practitioners/speak4me/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://superwall.com/case-studies/speak4me
- Page: https://liftarchive.com/test/speak4me-multi-step-paywall/

Swapping a single-screen paywall for a multi-step flow that shows features before prices raised conversion by 27% and proceeds by 36%. Speak4Me, a text-to-speech app, ran this A/B test, and the result was published as a Superwall case study.

## Result

**+27% conversion; +36% proceeds**

- Conversion rate: up 27% over the single-screen paywall.
- Proceeds: up 36%.

## Control

A simple paywall that showed the offer on one screen, with a checkbox to add the free trial.

## Variant

A multi-step flow that walked users through the app's features first, then showed prices and trial options.

## Why it likely won (our reading)

- Speak4Me's premium features, like premium voices and unlimited exports, were hard to explain on one screen.
- Seeing the value first likely made the price feel fair once it appeared.
- The extra steps added friction, but that cost was smaller than the gain from explaining the product.

## Caveats

The whole paywall flow changed, so the lift can't be tied to one screen or message. Sample size, test length and confidence were not shared. Superwall sells the paywall testing tool used here and published this result, so it may lean positive.

## How to run this test

- Hypothesis: If we show our key features over a few screens before the price, then conversion will rise because users understand what they're paying for.
- Primary metric: Paywall conversion rate
- Guardrail: Proceeds per user
- Guardrail: Drop-off at each step
- Guardrail: Trial-to-paid conversion
- Who should test it: Apps with several premium features that a single screen can't explain. It may not help apps with one simple, obvious benefit.

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Credit: Speak4Me ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/speak4me-multi-step-paywall/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.