# Estimated shipping timelines on product pages: +12.24% revenue

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Shipping & delivery messaging
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/sparify-convertpolo-revenue/
- Page: https://liftarchive.com/test/sparify-pdp-dynamic-delivery-timeline/

Showing estimated shipping timelines, based on inventory, on product pages lifted revenue by 12.24% and CTA clicks by 4.7%. ConvertPolo ran this test for Sparify, a motorcycle gear and parts store, on its mobile site, and it was published as a VWO case study.

## Result

**+12.24% revenue**

- CTA clicks: +4.7% on mobile product pages.
- Revenue: +12.24%. The revenue gain was larger than the click gain, which suggests more of those clicks turned into orders.
- Both figures are reported by the agency and the testing vendor.

## Control

Product pages gave little sense of when an order would arrive. There was no real-time shipping information or delivery timeline.

## Variant

Each product page showed an estimated shipping timeline worked out from current inventory.

## Why it likely won (our reading)

- Not knowing when something will arrive is a common reason to hold off. A clear timeline removes that doubt.
- Riders often need a part or gear by a certain date. A visible estimate helps them decide on the spot.
- Basing the estimate on live inventory makes it more believable than a generic shipping promise.

## Caveats

Mobile only, and no sample size, duration or confidence level was shared. You need reliable inventory data for the estimates to be accurate.

## How to run this test

- Hypothesis: If we show an estimated shipping timeline based on inventory on product pages, then more shoppers will add to cart and buy because they know when the order will arrive.
- Primary metric: Revenue per visitor
- Guardrail: Add-to-cart rate
- Guardrail: Late delivery complaints
- Guardrail: Support tickets about order status
- Who should test it: Stores with stock that varies by item or warehouse, where delivery times differ. If every order ships the same day with the same timeline, a simple shipping line may do the job.

---

Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/sparify-pdp-dynamic-delivery-timeline/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.