# Helmet product page redesign on mobile: +29% add-to-cart rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Layout, fonts & visual design, Trust badges & security seals, Variant, size & option selectors
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/sparify-convertpolo-revenue/
- Page: https://liftarchive.com/test/sparify-helmet-pdp-redesign/

A redesigned mobile helmet product page that brought specs, safety information, shipping, size guidance, payment options and reviews into view lifted add-to-cart rate by 29.29%. ConvertPolo ran this test for Sparify, a motorcycle gear and parts store, and it was published as a VWO case study. Many changes shipped together, so the gain belongs to the redesign as a whole, not to any one element.

## Result

**+29% add-to-cart rate**

- Add-to-cart rate: +29.29% on mobile.
- Revenue: +14.96%, according to the figures we collected for this test.
- Coupon box interactions: +187.55%. More shoppers engaged with the offer, which suggests the page made promotions easier to notice.
- These are the combined effect of a full redesign. You can't tell which change did the most work.

## Control

The original helmet product page made key details hard to find. Specs, safety certifications, shipping, size guidance and payment options were not prominent, and the layout was hard to scan.

## Variant

A clearer layout with a stronger visual hierarchy. Specs, safety information, shipping details, size guidance, payment options and social proof were all moved into focus.

## Why it likely won (our reading)

- A helmet is a safety purchase. Showing certifications clearly answers a question riders ask before buying.
- Size guidance close to the size picker reduces the fear of ordering the wrong fit.
- On a small screen, a clear hierarchy saves shoppers from scrolling to find shipping and payment details.

## Caveats

This was a bundled redesign: several changes shipped together. It ran on mobile only, and no sample size, duration or confidence level was shared.

## How to run this test

- Hypothesis: If we bring specs, safety information, sizing, shipping and payment options into clear view on our mobile product pages, then more shoppers will add to cart because they can judge the product without hunting for details.
- Primary metric: Add-to-cart rate on mobile product pages
- Guardrail: Revenue per visitor
- Guardrail: Return rate for size-related reasons
- Guardrail: Checkout completion rate
- Who should test it: Stores selling technical or safety products where buyers check specs and fit, such as helmets, gear or parts. If your product pages already show these details clearly, expect a smaller gain.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/sparify-helmet-pdp-redesign/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.