# Benefits next to the buy button: +24% revenue per visitor

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Layout, fonts & visual design, Reviews & star ratings, Headlines, product titles & copy
- Date shared: 2026-03
- Test run by: [Shivook](https://liftarchive.com/practitioners/shivook/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.abconvert.io/case-studies/how-sonic-brush-increased-revenue-per-visitor-by-24-with-a-new-product-page
- Page: https://liftarchive.com/test/sonic-brush-shivook-benefits-near-buy-button/

A rebuilt product page that put a benefit list, a customer review and purchase reassurance in the first screen lifted revenue per visitor from $2.09 to $2.59 (+24.26%). Shivook ran this test for Sonic Brush, a brand selling a U-shaped automatic toothbrush, and it was published as an ABConvert case study. Several changes shipped together, so the lift belongs to the whole page, not to one element.

## Result

**+24% revenue per visitor**

- Revenue per visitor: $2.09 to $2.59, a 24.26% lift at 98.65% confidence.
- Order rate: 2.69% to 2.90%, a small rise of 0.21 points.
- Average order value: $77.69 to $89.31 (+15.0%). Most of the revenue gain came from bigger orders, not more orders.
- Visitors: 10,538 on the control and 8,543 on the new page, all from Google Ads.

## Control

The original page led with a large product image beside the price and buy controls. Most of the explanation of what the brush does sat further down, below the buy button.

## Variant

The new page added a headline, star rating and a five-point benefit list beside the product in the first screen, plus a customer review next to the gallery. Purchase options were grouped with payment details and product reassurance.

## Why it likely won (our reading)

- Cold ad traffic meets an unfamiliar product. Answering what it is and why it matters before the price likely made the decision easier.
- A review placed beside the gallery puts social proof where shoppers look first.
- The AOV jump suggests the new layout nudged shoppers toward larger purchase options, though the source does not break down which ones.

## Caveats

This was a whole-page comparison with several changes shipped together, so no single change is proven to drive the lift. All traffic came from Google Ads, and ABConvert, the testing vendor, published the results.

## How to run this test

- Hypothesis: If we move the key benefits and a customer review into the first screen beside the buy button, then revenue per visitor will rise because ad visitors understand the product before they reach the price.
- Primary metric: Revenue per visitor
- Guardrail: Order rate
- Guardrail: Average order value
- Guardrail: Refund or return rate
- Who should test it: Stores selling a new or unfamiliar product to paid traffic that needs explaining. It probably matters less for well-known products that shoppers already understand.

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Credit: Shivook ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/sonic-brush-shivook-benefits-near-buy-button/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.