# Hero banner, ratings and stock labels on collection page: +$114,870/mo

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Collection banners & headers, Reviews & star ratings, Low-stock & scarcity messaging
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/collection-page-hero-reviews-urgency-case-study
- Page: https://liftarchive.com/test/slime-collection-hero-reviews-stock-labels/

Adding a 'BEST SELLERS' hero banner, star ratings on each product card and stock labels to a collection page added $114,870 a month in revenue. Convertibles ran this A/B/n test with five variations for an 8-figure slime brand. Three elements were combined in the winner, so the gain belongs to the set rather than any one part.

## Result

**+$114,870/mo**

- Revenue: +$114,870 per month for the full combination, as estimated by the agency.
- The variations built up one layer at a time: banner, then ratings, then labels. The agency says each layer added lift.
- A version with a free-gift sidebar promotion lost to the winner.
- No conversion rate, sample size or confidence level was shared.

## Control

A basic collection grid with product images, names, prices and quick-add buttons. It had no banner, no reviews on cards and no urgency labels.

## Variant

A 'BEST SELLERS' banner showed hands playing with slime. Cards showed star ratings with review counts, plus 'LIMITED STOCK', 'SELLING FAST' and 'MOST POPULAR' labels where they applied.

## Why it likely won (our reading)

- The banner set context and showed the product in use, which suits a sensory, playful product.
- Ratings on cards gave proof of quality before shoppers clicked into a product.
- The brand runs drops that really sell out, so stock labels were honest and gave a reason to act now.
- The free-gift sidebar may have competed with the products for attention.

## Caveats

Three changes were combined in the winner. Revenue is agency-reported, and sample size, duration and confidence were not shared.

## How to run this test

- Hypothesis: If we add a context-setting banner, ratings on product cards and honest stock labels to the collection page, then revenue per visitor will rise because shoppers trust products sooner and have a reason to act now.
- Primary metric: Revenue per visitor
- Guardrail: Add-to-cart rate
- Guardrail: Product click-through rate
- Guardrail: Return or complaint rate
- Who should test it: Stores with busy collection pages, solid review counts and stock that really sells out. If your stock is rarely limited, skip the urgency labels, since fake scarcity can hurt trust.

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Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/slime-collection-hero-reviews-stock-labels/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.