# Handmade, premium bundle descriptions: +$56,477/month in revenue

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Headlines, product titles & copy, Bundles & quantity breaks
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/bundle-product-description-angles-case-study
- Page: https://liftarchive.com/test/slime-bundle-description-angles/

Rewriting a bestselling slime bundle's description around handmade, small-batch, premium quality added a reported $56,477 a month in revenue. Convertibles ran this test for an 8-figure slime brand, using the same four copy angles on four top-selling bundles. Only two angles ever won: handmade/premium quality and texture/ASMR.

## Result

**+$56,477/month in revenue**

- Revenue: +$56,477 a month on the Bestsellers bundle with the handmade/premium angle.
- Weekly, Beginner and Subscription Box products: the winner was either the handmade or the ASMR angle. Revenue figures for these were not shared.
- Parent/sensory-calming copy never won on any product.
- Bundle convenience copy never won either, so 'no need to choose' was not a selling point for this audience.

## Control

Each of the four bundles had generic 'bundle and save' copy. It listed the slimes inside and leaned on savings, with no clear angle.

## Variant

Four new descriptions per product, each built on one angle: sensory calm for parents, handmade in the USA with premium materials, detailed texture and ASMR language, and bundle convenience. The handmade/premium copy won on the Bestsellers bundle; handmade or ASMR won on the other three.

## Why it likely won (our reading)

- Handmade, small-batch copy likely answered the unspoken question of why slime costs this much.
- The brand's core buyers are slime and ASMR fans, so specific texture and sound words spoke their language.
- Convenience is something every bundle offers, so it gave no reason to pick this brand.
- Parents already know why they buy slime; screen-free benefits did not address price or quality doubts.

## Caveats

A revenue number was shared for one product only, and no sample sizes, durations or confidence levels were published. The figure is reported by the agency.

## How to run this test

- Hypothesis: If we rewrite our bundle descriptions around one clear angle drawn from customer research, such as quality or sensory detail, then add-to-cart and revenue will rise because the copy answers why this product is worth the price.
- Primary metric: Revenue per visitor on the product page
- Guardrail: Add-to-cart rate
- Guardrail: Conversion rate
- Guardrail: Average order value
- Who should test it: Brands with several products sold to the same audience, where you can run the same angles across products to find a brand-wide pattern. It is less useful if your products serve very different buyers or get too little traffic to split five ways.

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Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/slime-bundle-description-angles/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.