# Two cart checkout buttons with shipping protection: +10.2%, unproven

- Outcome: Flat / inconclusive
- Page type: Cart (Ecommerce)
- Elements: Checkout steps, fields & flow, Shipping & delivery messaging
- Test run by: [SavedBy](https://liftarchive.com/practitioners/savedby/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.shoplift.ai/success-stories/how-savedby-helped-skullcandy-eliminate-risks-and-boost-conversion-rates-by-10-2
- Page: https://liftarchive.com/test/skullcandy-cart-shipping-protection-two-buttons/

Skullcandy's cart with two checkout buttons, one with shipping protection already added, showed a 10.2% higher conversion rate, but we count the result as inconclusive. SavedBy, the shipping protection app, ran this test with Skullcandy, and it was published as a Shoplift success story. The test ran for just under seven days, no confidence figures were shared, and the 2.6% order value lift was not significant.

## Result

**+10.2%, unproven**

- Conversion rate: +10.2% as reported. We treat it as inconclusive because no confidence level was published.
- Revenue per visitor: +13.1% as reported. Part of this is likely the protection fee.
- Average order value: +2.6%, not statistically significant.
- Skullcandy's main goal was to add protection without losing conversions, and that goal looks met.

## Control

Skullcandy's original cart, with no shipping protection featured.

## Variant

The cart showed two checkout buttons: a main one with shipping protection added at full price, and a second one to continue without it for less.

## Why it likely came out this way (our reading)

- Headphones and earbuds are easy to lose or steal in transit, so protection may calm a real worry.
- Two clear buttons make the choice visible instead of hiding a fee.
- A test of under a week can catch a short-term spike that fades, which is why we don't count this as a win yet.

## Caveats

Counted as inconclusive: the test ran under seven days and the case study does not share significance for the main lift. It is a partner-app marketing story, and visitors in both groups could also toggle protection at checkout.

## How to run this test

- Hypothesis: If we show a checkout button with shipping protection added next to one without it, then conversion rate will hold or rise because shoppers get a clear, fair choice.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor excluding protection fees
- Guardrail: Average order value
- Guardrail: Refund and complaint rate
- Who should test it: Stores where lost, stolen or damaged parcels cost real money, such as electronics brands. Run it for at least two full weeks. It probably won't help for low-value items that rarely go missing.

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Credit: SavedBy ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/skullcandy-cart-shipping-protection-two-buttons/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.