# Shipping protection choice in the cart: +14.4% conversion rate

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Shipping & delivery messaging, Money-back guarantee & returns
- Test run by: [SavedBy](https://liftarchive.com/practitioners/savedby/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.shoplift.ai/success-stories/how-savedby-helped-sip-tequila-increase-cvr-by-14-4
- Page: https://liftarchive.com/test/sip-tequila-shipping-protection-option/

Offering shipping protection in the cart raised Sip Tequila's conversion rate by 14.4% and revenue per visitor by 21.8%. SavedBy, the shipping protection app, ran this test with Sip Tequila, and it was published as a Shoplift success story. The test ran for eight days with more than 44,000 visitors.

## Result

**+14.4% conversion rate**

- Conversion rate: +14.4%.
- Revenue per visitor: +21.8%. Part of this may be the protection fee itself, so it overstates extra product sales.
- No order value or opt-in rate figures were shared.

## Control

The standard cart and checkout, with no shipping protection offered.

## Variant

The cart showed two checkout buttons: one that added SavedBy shipping protection and one that went ahead without it.

## Why it likely won (our reading)

- Tequila ships in glass, so worry about breakage is a real reason to hold back on a pricey order.
- Two clear buttons let shoppers choose, which can feel fairer than a pre-ticked add-on.
- Seeing protection offered may signal that the store will make things right if a bottle arrives broken.

## Caveats

The test ran for only eight days and no confidence level was shared. It is a partner-app marketing story, and the protection fee may lift revenue per visitor on its own.

## How to run this test

- Hypothesis: If we offer shipping protection as a clear choice in the cart, then conversion rate will rise because shoppers worried about damage or loss feel covered.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor excluding protection fees
- Guardrail: Cart-to-checkout rate
- Guardrail: Customer complaints about fees
- Who should test it: Stores selling fragile, high-value or theft-prone products, like glass bottles or electronics. It probably won't help for cheap, sturdy items where shoppers don't worry about delivery.

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Credit: SavedBy ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/sip-tequila-shipping-protection-option/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.