# Custom landing page vs collection page: 0.60% to 0.88% conversion

- Outcome: Won
- Page type: Landing page (Ecommerce)
- Elements: Layout, fonts & visual design, Ad-to-page message match
- Date shared: 2024
- Test run by: [Simple Modern](https://liftarchive.com/practitioners/simple-modern/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.replo.app/case-study/driving-51-more-conversions-on-landing-pages-for-simple-modern
- Page: https://liftarchive.com/test/simple-modern-spidey-kid-landing-page-vs-collection/

A custom landing page for Simple Modern's Spidey Kid drinkware design converted at 0.88%, against 0.60% for the standard Shopify collection page, a 46% lift. Simple Modern ran the test in-house from July 5 to August 15, 2024, and it was published as a Replo case study. Spidey Kid was the brand's best-selling design at the time.

## Result

**0.60% to 0.88% conversion**

- Conversion rate: 0.88% on the landing page vs 0.60% on the collection page, a 46% relative lift.
- The test ran about six weeks during back-to-school season, on one of the brand's busiest pages.
- Sample size and statistical confidence were not shared.

## Control

Shoppers saw the standard Shopify collection page for the Spidey Kid design.

## Variant

Shoppers saw a custom landing page built in Replo for the same design, part of a campaign styled to match from ad to page.

## Why it likely won (our reading)

- A themed page can carry the look of the ad, so the click feels like one continuous experience.
- A landing page can tell a story around one design, while a collection page is mostly a grid of products.
- Licensed-character fans may respond to a page that leans into the character.

## Caveats

The source does not detail exactly what the landing page contained, so the specific changes are unknown. No sample size was shared, and the result is self-reported in a vendor case study.

## How to run this test

- Hypothesis: If we send campaign traffic to a themed landing page for one design instead of the standard collection page, then conversion will rise because the page matches what shoppers clicked on.
- Primary metric: Conversion rate
- Guardrail: Average order value
- Guardrail: Revenue per visitor
- Guardrail: Add-to-cart rate
- Who should test it: Brands with seasonal, licensed or limited-edition lines promoted through ads or email. It is less worth the effort for evergreen products with little dedicated traffic.

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Credit: Simple Modern ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/simple-modern-spidey-kid-landing-page-vs-collection/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.