# Free-shipping strip on Showpo mobile product pages: +6.09% revenue

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Free shipping thresholds & shipping price, Shipping & delivery messaging, Popups & email capture
- Test run by: [VWO](https://liftarchive.com/practitioners/vwo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/showpo/
- Page: https://liftarchive.com/test/showpo-mobile-free-shipping-strip-product-page/

A free-shipping strip on Showpo's mobile product pages, showing how much more a shopper needed to spend to qualify, lifted revenue by 6.09% over 44 days, about $22,080 extra. Wingify Services ran this test for the fashion retailer Showpo, and it was published as a VWO case study. A second version that added a pop-up did worse, because the pop-up hid the strip.

## Result

**+6.09% revenue**

- Revenue (mobile): +6.09% for variation 1, the strip without a pop-up, or about $22,080 extra over 44 days.
- Variation 1 also drove more upselling, with shoppers adding more items.
- Variation 2, with a pop-up, trailed variation 1. Shoppers could not see the strip clearly and went to the cart without adding more.
- Variation 1 is now shown to all Showpo users.

## Control

Mobile product pages had no free-shipping message.

## Variant

Variation 1 added a Free Shipping strip on product pages that also showed the amount left to qualify. Variation 2 added the same strip plus a pop-up.

## Why it likely won (our reading)

- Showing the remaining amount gives shoppers a clear target, which nudges them to add another item.
- The strip stays visible while shopping, so the message is there when the decision is made.
- The pop-up covered the strip, which weakened the very message being tested.

## Caveats

Revenue figures are reported by the testing vendor, and no sample size or confidence level was shared. Desktop and tablet were tested separately with a similar result.

## How to run this test

- Hypothesis: If we show a free-shipping strip on product pages with the amount left to qualify, then shoppers will add more items because they can see how close they are to free shipping.
- Primary metric: Revenue per visitor
- Guardrail: Average order value
- Guardrail: Conversion rate
- Guardrail: Shipping cost as a share of revenue
- Who should test it: Stores with a free-shipping threshold near their typical order value, especially in fashion and other categories where adding a small item is easy. If shipping is always free or the threshold is far above most orders, the strip has less pull.

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Credit: VWO ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/showpo-mobile-free-shipping-strip-product-page/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.