# Free-shipping strip on Showpo desktop product pages: +5.22% revenue

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Free shipping thresholds & shipping price, Shipping & delivery messaging
- Test run by: [VWO](https://liftarchive.com/practitioners/vwo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/showpo/
- Page: https://liftarchive.com/test/showpo-desktop-free-shipping-strip-product-page/

Adding a free-shipping strip to Showpo's desktop and tablet product pages lifted revenue by 5.22% over 44 days, about $13,834 extra. Wingify Services ran this test for the fashion retailer Showpo, and it was published as a VWO case study. The strip showed how much more a shopper needed to spend for free shipping, and a version that added a pop-up lost to the plain strip.

## Result

**+5.22% revenue**

- Revenue (desktop and tablet): +5.22% for the strip without a pop-up, about $13,834 extra over 44 days.
- The pop-up variation did worse than the plain strip.
- The strip is now shown to all Showpo users.
- No sample size or confidence level was shared.

## Control

Desktop and tablet product pages had no free-shipping message.

## Variant

Variation 1 added a Free Shipping strip to product pages that showed the amount left to qualify, with no pop-up. A second variation added a pop-up as well.

## Why it likely won (our reading)

- The strip turns free shipping into a visible target, which encourages one more item.
- Telling shoppers the exact amount left makes the next step concrete.
- Leaving out the pop-up kept the strip visible and avoided interrupting the shopper.

## Caveats

This is the desktop and tablet half of the same test run on mobile, reported separately. Revenue figures are vendor-reported, with no sample size or significance shared.

## How to run this test

- Hypothesis: If we add a strip on product pages showing how much more a shopper needs to spend for free shipping, then revenue per visitor will rise because more shoppers will add items to reach it.
- Primary metric: Revenue per visitor
- Guardrail: Average order value
- Guardrail: Conversion rate
- Guardrail: Shipping cost as a share of revenue
- Who should test it: Stores with a free-shipping threshold close to their usual order value. Run desktop and mobile separately, as Showpo did, since layouts differ. If you have no threshold, this does not apply.

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Credit: VWO ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/showpo-desktop-free-shipping-strip-product-page/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.