# Marketing categories in homepage nav: +26% visits-to-order

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Navigation & mega menus, Bestseller badges & product labels
- Test run by: [ShopClues](https://liftarchive.com/practitioners/shopclues/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/shopclues/
- Page: https://liftarchive.com/test/shopclues-homepage-nav-marketing-categories/

Filling ShopClues' homepage top navigation with marketing categories and moving the Wholesale link to the left nav raised visits-to-order from the homepage by 26% and nav click-through by 50%. ShopClues' own team ran the test, and it was published as a VWO case study. A "new" tag beside Wholesale helped visitors find it in its new spot.

## Result

**+26% visits-to-order**

- Nav click-through rate: +50% for the new top navigation.
- Visits-to-order from the homepage: +26%. More homepage visits ended in an order.
- The source also says the "new" tag improved clicks on Wholesale in its new place, but gave no number.

## Control

The homepage top navigation started with a Wholesale link, which drew a large share of clicks.

## Variant

The top nav showed marketing categories, such as a super-saver bazaar. Wholesale moved to the left navigation with a "new" tag next to it.

## Why it likely won (our reading)

- The team's goal was to send better-qualified visitors to category pages. Marketing categories may match what bargain-hunting visitors came for.
- Wholesale drew clicks, but those visitors may not have been ready to order. Moving it let other categories get attention.
- The "new" tag kept Wholesale visible, so its users weren't lost by the move.

## Caveats

No sample size or significance given. The 26% homepage figure is reported as an overall outcome, and other homepage tests may have contributed; the result is vendor-published.

## How to run this test

- Hypothesis: If we lead the top navigation with promotional categories and move a high-click but low-intent link to secondary navigation with a 'new' tag, then more homepage visits will turn into orders, because visitors land on category pages that match what they want.
- Primary metric: Visits-to-order from the homepage
- Guardrail: Clicks on the moved link
- Guardrail: Category page bounce rate
- Guardrail: Revenue per visitor
- Who should test it: Large marketplaces and stores with many categories and frequent promotions. Small stores with few categories or no ongoing campaigns have less to gain from rearranging the nav.

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Credit: ShopClues ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/shopclues-homepage-nav-marketing-categories/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.