# Minecraft-focused homepage hero: +23.25% clicks to product pages

- Outcome: Won
- Page type: Homepage (SaaS)
- Elements: Hero & above-the-fold section, Headline, Imagery
- Test run by: [Shockbyte](https://liftarchive.com/practitioners/shockbyte/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/shockbyte/
- Page: https://liftarchive.com/test/shockbyte-homepage-minecraft-focused-hero/

A Minecraft-focused homepage hero with a Minecraft-themed image lifted clicks to game product pages by 23.25%, with a 95.67% probability of beating the control. Shockbyte, a game server hosting company, ran this test, and it was published as a VWO case study. Most of its search traffic came from people looking for Minecraft server hosting.

## Result

**+23.25% clicks to product pages**

- Clicks to game product pages: up 23.25% for Variant 2, with a 95.67% probability to beat the control.
- Order CTR: up from 12.68% to 14.67%.
- Clicks to the Minecraft hosting page: up from 18.42% to 23.18%.
- Engagement rate rose from 48.18% to 54.93%, and bounce rate fell from 51.16% to 45.62%.

## Control

A homepage hero with pricing plans on one side and a full list of games on the other, with no focus on Minecraft.

## Variant

Variant 1 led with Minecraft-only copy and server plans. Variant 2, the winner, added a Minecraft-themed hero image on top of that.

## Why it likely won (our reading)

- The page now matched what most visitors searched for, so they knew at once they were in the right place.
- Cutting the multi-game list removed competing choices from the hero.
- A familiar game image is a fast visual cue, which may be why Variant 2 beat the copy-only version.

## Caveats

Sample size and duration were not shared, and the result is vendor-reported. Separate figures for Variant 1 were not given.

## How to run this test

- Hypothesis: If we focus the homepage hero on the product most visitors search for, then more will click through to product pages because the page matches their intent.
- Primary metric: Click-through from the homepage to product pages
- Guardrail: Orders or subscriptions
- Guardrail: Traffic to other product lines
- Guardrail: Bounce rate for visitors from non-core searches
- Who should test it: SaaS and hosting businesses where one product brings in most traffic. It may hurt if your audience is spread evenly across many products, since others will no longer see their option up front.

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Credit: Shockbyte ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/shockbyte-homepage-minecraft-focused-hero/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.