# Brighter virtual try-on button with camera icon: +95% try-on clicks

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Add-to-cart & CTA buttons
- Test run by: [Shiseido](https://liftarchive.com/practitioners/shiseido/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/shiseido-customer-story/
- Page: https://liftarchive.com/test/shiseido-virtual-try-on-cta-makeover/

Giving the virtual try-on button a small image, a camera icon and a brighter color nearly doubled try-on clicks (+95%). Shiseido ran this test on its French product pages, and it was published as a VWO case study. Overall add-to-cart clicks rose 16%, and shoppers who used try-on clicked add to cart 73% more.

## Result

**+95% try-on clicks**

- Virtual try-on clicks: +95%. The feature went from easy to miss to one of the most used actions on the page.
- Overall add-to-cart clicks: +16%. The lift carried through to buying intent, not just to the feature.
- Add-to-cart clicks among try-on users: +73%. People who tried the product on were much more likely to add it.
- Transaction rate: +61%, according to the figures we collected for this test.

## Control

Product pages showed the original virtual try-on button. On average, about 10% of visitors clicked it.

## Variant

The try-on button got a makeover: a small image, a camera icon and a brighter button color to make it stand out on the page.

## Why it likely won (our reading)

- Shiseido had already seen that shoppers who used the feature tended to convert. Making it more visible sent more people down that path.
- A camera icon and a preview image tell shoppers what the button does before they click, which lowers the effort of trying it.
- Makeup is hard to judge online. Seeing a shade on your own face removes a big doubt before buying.

## Caveats

The test ran only in the French market, and no sample size, duration or confidence level was shared. Results are reported by the brand and the testing vendor.

## How to run this test

- Hypothesis: If we make our try-on or visualizer button more visible with an icon, an image and a stronger color, then more shoppers will use it and add to cart because they can check the product on themselves before buying.
- Primary metric: Add-to-cart rate on product pages
- Guardrail: Transaction rate
- Guardrail: Return rate
- Guardrail: Page load time on mobile
- Who should test it: Beauty, eyewear and fashion stores that already have a virtual try-on or visualizer that shoppers overlook. If you don't have such a feature, or few products support it, there's nothing to promote.

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Credit: Shiseido ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/shiseido-virtual-try-on-cta-makeover/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.