# Klarna copy grouped with price and Add to Cart: +159% desktop clicks

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Payment icons, express checkout & BNPL, Layout, fonts & visual design
- Test run by: [Shiseido](https://liftarchive.com/practitioners/shiseido/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/shiseido-customer-story/
- Page: https://liftarchive.com/test/shiseido-nars-klarna-copy-closer-to-atc/

Grouping the price, Klarna installment copy and Add to Cart button closely together lifted Add to Cart clicks by 129% on mobile and 159% on desktop. Shiseido ran the test on the Shiseido and NARS UK sites, and it was published as a VWO case study.

## Result

**+159% desktop clicks**

- Mobile: Add to Cart clicks +129%, clicks on payment options +24%.
- Desktop: Add to Cart clicks +159%, clicks on payment options +72%.
- Click metrics only; the effect on orders and revenue was not shared.

## Control

The product page showed Klarna installment copy placed away from the price and the Add to Cart button.

## Variant

The price, Klarna copy and Add to Cart button were grouped closely together.

## Why it likely won (our reading)

- Seeing the installment option next to the price can make the cost feel easier to manage at the moment of decision.
- Grouping the key buying details into one block makes the next step clearer.
- Lifts this large may also reflect how hard the button was to notice before.

## Caveats

Results cover clicks only, in the UK markets, with no sample size, duration or confidence shared. Lifts this large should be treated with care until checked against orders.

## How to run this test

- Hypothesis: If we place installment payment copy right next to the price and Add to Cart button, then more visitors will add to cart because the lower per-payment cost is visible when they decide.
- Primary metric: Orders per product-page visitor
- Guardrail: Add to Cart click rate
- Guardrail: Installment payment usage
- Guardrail: Average order value
- Who should test it: Stores that offer buy-now-pay-later on mid to high-priced items. It will matter less for low-priced products, where installments aren't a reason to buy.

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Credit: Shiseido ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/shiseido-nars-klarna-copy-closer-to-atc/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.