# Tablet visitors sent to the desktop site, not mobile: +71.81% revenue

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Layout, fonts & visual design
- Test run by: [Shirtinator](https://liftarchive.com/practitioners/shirtinator/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/shirtinator/
- Page: https://liftarchive.com/test/shirtinator-tablets-desktop-site-vs-mobile-site/

Sending Android tablet visitors to the new HTML5 desktop site instead of the phone-oriented mobile site raised revenue by 71.81% for Shirtinator. The custom apparel and gifts company ran this split URL test itself, and it was published as a VWO case study. Completed orders rose 32%.

## Result

**+71.81% revenue**

- Revenue: +71.81% for tablet visitors on the desktop site.
- Orders: +32%.
- Revenue grew faster than orders, which suggests bigger orders as well as more of them.
- Only Android tablets were tested; sample size, duration and confidence were not shared.

## Control

Android tablet visitors were redirected to the mobile website, which was built for small phone screens.

## Variant

Android tablet visitors were sent to the new HTML5 desktop website that Shirtinator was developing. Traffic was split 50/50 between the two sites.

## Why it likely won (our reading)

- A phone layout stretched to a tablet screen wastes space and loses a clear path for the eye.
- Tablet screens are big enough for a desktop layout to work with few changes.
- The desktop site may have shown more products and detail per screen, helping larger orders.

## Caveats

The test covered Android tablets only, and sample size, duration and significance were not shared. Shirtinator later moved to a responsive design, so this setup is mainly a lesson for sites that still serve separate mobile pages.

## How to run this test

- Hypothesis: If we serve tablet visitors the desktop layout instead of the phone layout, then more will buy because the page fits their screen.
- Primary metric: Revenue per tablet visitor
- Guardrail: Orders per tablet visitor
- Guardrail: Tablet bounce rate
- Guardrail: Page load time on tablets
- Who should test it: Stores that still run a separate mobile site and get a real share of tablet traffic. If your site is already responsive with a tablet breakpoint, this test doesn't apply.

---

Credit: Shirtinator ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/shirtinator-tablets-desktop-site-vs-mobile-site/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.