# Packaged pricing tiers instead of per-server: +114% revenue

- Outcome: Won
- Page type: Pricing page (SaaS)
- Elements: Pricing display, Plans
- Test run by: [Server Density](https://liftarchive.com/practitioners/server-density/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/server-density/
- Page: https://liftarchive.com/test/server-density-packaged-pricing/

Switching from per-server pricing to packaged tiers starting at US$99 a month raised revenue by 114%, from $394 to $833, even though free trial sign-ups fell by about 25%. Server Density, a server monitoring SaaS, ran this test, and it was published as a VWO case study. The revenue gain rests on only 20 vs 15 paid conversions.

## Result

**+114% revenue**

- Revenue: up 114%, from US$394 to US$833.
- Average order value: up from US$19.70 to US$55.53.
- Free trial sign-ups: down 24.96%, from 6.92% to 5.19% (135 vs 100 sign-ups). This is a real cost.
- Paid upgrades: 20 on control vs 15 on the variant, from 1,950 and 1,925 visitors. Fewer people paid, but each paid more.

## Control

Configurable pricing where customers paid per server and per website monitored. It was built to attract first-time, single-server users, though most customers had 7 servers.

## Variant

Packaged pricing tiers, with the lowest package starting at US$99 a month. Monitoring 10 servers and 10 websites dropped from US$130 to US$99 a month.

## Why it likely won (our reading)

- The packages set a higher floor, so small single-server buyers spent more or left.
- Packages are easier to compare than a per-unit calculator.
- Most customers had several servers, so a bundle matched how they really used the product.

## Caveats

Only 20 vs 15 paid conversions, so the revenue result could easily be noise. The revenue win comes from higher order value, not more buyers, and no duration or confidence level was shared.

## How to run this test

- Hypothesis: If we replace per-unit pricing with packaged tiers, then revenue per visitor will rise because buyers choose a bundle that matches real usage at a higher floor price.
- Primary metric: Revenue per visitor (or new MRR per visitor)
- Guardrail: Free trial sign-up rate
- Guardrail: Paid conversion count
- Guardrail: Churn and downgrades in the first months
- Who should test it: Usage-based SaaS where most customers sit well above the smallest unit. Run it long enough to collect many paid conversions. It may hurt if your growth depends on many small, low-cost customers.

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Credit: Server Density ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/server-density-packaged-pricing/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.