# Klarna eligibility at delivery choice: +1.36% checkout completion

- Outcome: Won
- Page type: Checkout (Ecommerce)
- Elements: Payment icons, express checkout & BNPL, Checkout steps, fields & flow
- Test run by: [Schuh](https://liftarchive.com/practitioners/schuh/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/schuh/
- Page: https://liftarchive.com/test/schuh-klarna-eligibility-at-delivery-selection/

Telling shoppers at the delivery step whether Klarna works with their chosen delivery method raised schuh's checkout completion rate by 1.36%. schuh's in-house CRO team ran this test, and it was published as a VWO case study. It was a three-way test, and only the winning variant's result was shared.

## Result

**+1.36% checkout completion**

- Checkout completion: +1.36% for variant B over the original. The source doesn't say if this is relative or in percentage points.
- Variant C, with slightly different wording, was also tested, but its result was not shared.
- A small lift, but at the last step of checkout even small gains add up.

## Control

At delivery selection, checkout gave no hint about which payment options worked with each delivery method.

## Variant

A short message at the delivery step said whether Klarna was available for that method. A second variant used slightly different wording.

## Why it likely won (our reading)

- Customer feedback showed frustration when Klarna turned out not to work with some delivery methods. Saying so up front removes the surprise.
- Shoppers who plan to pay with Klarna can pick a delivery method that allows it, instead of hitting a dead end at payment.
- Clear rules early in checkout lower the chance of shoppers backing out.

## Caveats

Variant C's result, sample size, test length and confidence level were not shared. The result is vendor-published.

## How to run this test

- Hypothesis: If we tell shoppers at delivery selection which payment methods work with each option, then more will complete checkout, because they won't hit an unexpected payment block later.
- Primary metric: Checkout completion rate
- Guardrail: Share of orders paid with buy now, pay later
- Guardrail: Delivery method mix
- Guardrail: Checkout errors or payment failures
- Who should test it: Stores where some payment methods only work with certain delivery options, such as buy now, pay later or click-and-collect limits. If every payment method works with every delivery method, there's nothing to fix.

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Credit: Schuh ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/schuh-klarna-eligibility-at-delivery-selection/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.