# Larger mobile search bar: +8.33% purchases

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Filters, sorting & site search
- Test run by: [VWO](https://liftarchive.com/practitioners/vwo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/safety-gear-pro/
- Page: https://liftarchive.com/test/safety-gear-pro-larger-mobile-search-bar/

Making the mobile site search bar larger and easier to spot lifted purchases by 8.33% for safety equipment store Safety Gear Pro. Wingify Services ran this A/B test, published as a VWO case study. Site search already converted well, but few visitors used it.

## Result

**+8.33% purchases**

- Purchases: +8.33%.
- No other metrics, sample size or duration were shared.

## Control

The mobile site showed a standard-size search bar.

## Variant

The search bar was made bigger and more prominent, so visitors could find it at a glance.

## Why it likely won (our reading)

- Visitors who used search converted well, so getting more people to search likely meant more orders.
- A small search bar is easy to miss on a phone. A larger one invites a tap.
- Safety gear buyers often know the item they need, so search is a fast route to it.

## Caveats

The source gives no duration, sample size or significance for this test. The data dates from around 2020.

## How to run this test

- Hypothesis: If we make the mobile search bar larger and more prominent, then purchases will rise because more high-intent visitors will find and use search.
- Primary metric: Purchase conversion rate
- Guardrail: Search usage rate
- Guardrail: Searches with no results
- Guardrail: Mobile bounce rate
- Who should test it: Stores where site search converts better than browsing but few people use it, often those with large catalogues. With a small catalogue, browsing usually works fine and the gain will be smaller.

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Credit: VWO ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/safety-gear-pro-larger-mobile-search-bar/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.