# More prominent homepage reviews: +33.2% revenue per new visitor

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Reviews & star ratings, Layout, fonts & visual design
- Test run by: [RubberStamps.net](https://liftarchive.com/practitioners/rubberstamps-net/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/rubberstamps/
- Page: https://liftarchive.com/test/rubberstamps-homepage-reviews-higher/

Making customer reviews more prominent on the homepage raised revenue per new visitor by 33.2%, from $4.99 to $6.64. RubberStamps.net ran this test, and it was published as a VWO case study. Conversion rate rose 6.1% and average order value rose 25.6%.

## Result

**+33.2% revenue per new visitor**

- Revenue per new visitor: +33.2%, from $4.99 to $6.64, reported as statistically significant.
- Conversion rate: +6.1%.
- Average order value: +25.6%. Most of the revenue gain came from bigger orders.
- Visitors scrolling to the reviews: up 20%.

## Control

The homepage had positive customer reviews, but they sat below the fold. Only 25% of visitors scrolled far enough to see them.

## Variant

A reworked homepage aimed at building trust with new visitors. The stated hypothesis was that doubling the size of the review stars above the text reviews would build confidence.

## Why it likely won (our reading)

- RubberStamps.net is a small store on a .net domain, so new visitors may need extra proof that it is trustworthy.
- Bigger review stars are easy to notice at a glance, even for visitors who don't read reviews.
- Custom stamps are made to order, so buyers want reassurance about quality before placing a larger order.

## Caveats

About 6,000 visitors over 9 days is a small, short test, and a 25.6% jump in order value from a review change is unusual. The source doesn't list every change in the variant beyond larger review stars.

## How to run this test

- Hypothesis: If we make our customer reviews more visible on the homepage, then revenue per new visitor will rise because first-time visitors will trust a lesser-known store more.
- Primary metric: Revenue per new visitor
- Guardrail: Conversion rate
- Guardrail: Average order value
- Guardrail: Bounce rate
- Who should test it: Smaller or lesser-known stores with good reviews that sit low on the page. It will matter less for big brands that visitors already trust.

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Credit: RubberStamps.net ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/rubberstamps-homepage-reviews-higher/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.