# Two onboarding paywalls with a trial toggle: +10% conversion

- Outcome: Won
- Page type: Onboarding (App)
- Elements: Free trials, Paywall design
- Date shared: 2026-01
- Test run by: [Rizz App](https://liftarchive.com/practitioners/rizz-app/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://superwall.com/case-studies/rizz-god
- Page: https://liftarchive.com/test/rizz-two-step-trial-toggle-onboarding/

Showing two paywalls during onboarding, with the free trial toggle off by default, raised onboarding conversion by 10% and trial conversion by 10%. Rizz App, an AI pickup line app, ran this test against its original onboarding paywall. The result was published as a Superwall case study.

## Result

**+10% onboarding conversion; +10% trial conversion**

- Onboarding conversion: up 10% versus the original paywall.
- Trial conversion rate: up 10%.
- Early churn: reported as lower, but no number was shared.

## Control

The original onboarding paywall, shown once.

## Variant

A first paywall came right after the landing screen with the trial toggle off, so tapping "Continue" skipped the trial. A second paywall at the end of onboarding had a delayed X, and offered a direct subscription if the user turned the trial off.

## Why it likely won (our reading)

- With the toggle off, people who started a trial chose it on purpose. That likely made trials more likely to convert.
- Two chances to subscribe catch users at the start and again once they've seen what the app does.
- Several things changed at once (placement, toggle default, delayed X), so the lift can't be tied to one of them.

## Caveats

Several changes shipped together, and sample size, test length and confidence were not shared. Apple has since begun rejecting trial toggles on iOS, so this setup may not pass review today. Superwall sells the paywall testing tool used here and published this result, so it may lean positive.

## How to run this test

- Hypothesis: If we show a paywall early with the trial off by default and a second one at the end of onboarding, then trial conversion will rise because users who start a trial choose it on purpose.
- Primary metric: Onboarding conversion (users who subscribe or start a trial during onboarding)
- Guardrail: Trial-to-paid conversion
- Guardrail: Onboarding completion rate
- Guardrail: Early churn
- Who should test it: Apps with many passive trial starts that cancel early. On iOS, check current App Store rules first, since Apple has been rejecting trial toggles.

---

Credit: Rizz App ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/rizz-two-step-trial-toggle-onboarding/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.