# Homepage cart reminder for cart abandoners: +7.6% revenue

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Cart drawers & slide carts
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/revant-optics
- Page: https://liftarchive.com/test/revant-optics-homepage-cart-reminder/

A personalized homepage section reminding cart abandoners of their selected items lifted Revant Optics' revenue by 7.6%. Visually ran this test with Revant Optics, a replacement lens brand, and published it as a Visually case study. The reminder let shoppers pick up where they left off.

## Result

**+7.6% revenue**

- Revenue: +7.6% with the homepage cart reminder.
- Only shoppers who had left items in their cart saw the new section.
- Sample size, duration and confidence level were not shared.

## Control

Cart abandoners who came back saw the standard homepage.

## Variant

Cart abandoners saw a personalized homepage section showing the items they had already picked.

## Why it likely won (our reading)

- Finding the right replacement lens takes effort. Showing the chosen item saves shoppers from repeating it.
- Returning visitors already showed intent, so a reminder is a small nudge to finish.
- The homepage is the most likely landing spot for returners, so the reminder is seen early.

## Caveats

Visually reported the result in its own marketing case study. Sample size, test length and statistical confidence were not shared. It is not clear whether revenue was measured across all visitors or only cart abandoners.

## How to run this test

- Hypothesis: If we remind returning cart abandoners of their selected items on the homepage, then revenue will rise because they can resume their purchase without searching again.
- Primary metric: Revenue per visitor (returning cart abandoners)
- Guardrail: Conversion rate
- Guardrail: Homepage bounce rate
- Guardrail: Cart abandonment email revenue
- Who should test it: Stores where finding the right product takes time, such as parts or fit-specific items. It will do less if few shoppers come back to the site on their own.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/revant-optics-homepage-cart-reminder/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.