# 'Save XX%' badges on collection pages: +18.2% revenue

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Bestseller badges & product labels, Pricing, discounts & savings display
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/revant-optics
- Page: https://liftarchive.com/test/revant-optics-collection-save-pct-badge/

Adding a 'Save XX%' badge to each product on Revant Optics' collection pages lifted revenue by 18.2%. Visually ran this test with Revant Optics, a replacement lens brand, and published it as a Visually case study. The badge showed how much shoppers save by replacing lenses instead of buying new sunglasses.

## Result

**+18.2% revenue**

- Revenue: +18.2% with the savings badges.
- The badge used the cost of new sunglasses as the price anchor, not a sale price.
- Sample size, duration and confidence level were not shared.

## Control

Collection pages listed lens products with prices but no savings badges.

## Variant

Each product on the collection page showed a 'Save XX%' badge comparing the lens price with the cost of new sunglasses.

## Why it likely won (our reading)

- Saving money is a main reason to buy replacement lenses. The badge puts that reason in front of every shopper.
- A clear percentage is quick to read while scanning a grid of products.
- Comparing with new sunglasses frames the lens price as a bargain, which suits price-sensitive buyers.

## Caveats

Visually reported the result in its own marketing case study. Sample size, test length and statistical confidence were not shared. Revant ran its testing program alongside its development partner, Monumental.

## How to run this test

- Hypothesis: If we show a savings percentage on each collection page item, then revenue will rise because shoppers see the value of the purchase at a glance.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Average order value
- Guardrail: Product page click-through rate
- Who should test it: Stores whose product is a cheaper alternative to something bigger, like repairs, refills or replacements. It is weaker when there is no honest reference price to compare against.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/revant-optics-collection-save-pct-badge/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.