# Order overview in checkout step 2: -25% cart abandonment, +12% sales

- Outcome: Won
- Page type: Checkout (Ecommerce)
- Elements: Checkout steps, fields & flow, USP bars & benefit icons, Layout, fonts & visual design
- Test run by: [ReplaceDirect](https://liftarchive.com/practitioners/replacedirect/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/replacedirect/
- Page: https://liftarchive.com/test/replacedirect-checkout-step-order-overview/

Adding an order overview to the second checkout step, along with other changes, cut cart abandonment by 25% and lifted sales by 12%. ReplaceDirect, an online seller of laptop parts and batteries, ran this test itself, and it was published as a VWO case study. Several changes shipped together, so the result belongs to the whole redesign, not the order overview alone.

## Result

**-25% cart abandonment, +12% sales**

- Cart abandonment: down 25% versus the original step. Fewer shoppers left once they reached the details form.
- Sales: up 12% during the test, which the case study links to the drop in abandonment.
- After all traffic moved to the new page, ReplaceDirect reported the sales lift at 14%. This is a post-rollout figure, not a split-test result.
- The case study calls the result significant but does not share sample size, duration or confidence level.

## Control

Checkout step 2, where shoppers enter personal details and a shipping address, had no summary of the order. It listed general store benefits next to the form.

## Variant

The same step added an order overview showing the products, total cost and delivery date. The benefits were swapped for ones that fit this step, the layout was cleaned up and non-essential form fields were removed.

## Why it likely won (our reading)

- Seeing the products, total and delivery date while typing an address may reassure shoppers that nothing unexpected will be added.
- Benefits that match the step, rather than general ones, may answer the doubts people have right at that moment.
- Fewer form fields mean less typing, which usually helps completion, especially on long checkouts.
- Because these changes were bundled, it is not possible to say which one did most of the work.

## Caveats

Several changes were bundled into one variant, so no single element can take credit. Sample size, test length and confidence level were not shared, and the 14% figure comes from after the full rollout.

## How to run this test

- Hypothesis: If we show an order overview with products, total cost and delivery date on the address step of checkout, then fewer shoppers will abandon because they can confirm the order before committing.
- Primary metric: Checkout completion rate (orders per visitor reaching the address step)
- Guardrail: Average order value
- Guardrail: Checkout page load time
- Guardrail: Form error rate
- Who should test it: Stores with multi-step checkouts where the order summary disappears after the cart step. It is less likely to help on one-page checkouts that already show the order next to the form.

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Credit: ReplaceDirect ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/replacedirect-checkout-step-order-overview/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.