# Three plans with yearly as best offer: about +20% ARPU

- Outcome: Won
- Page type: Paywall (App)
- Elements: Plans, Paywall design
- Date shared: 2026-01
- Test run by: [Rash ID](https://liftarchive.com/practitioners/rash-id/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://superwall.com/case-studies/rash-id
- Page: https://liftarchive.com/test/rash-id-three-plans-best-offer-badge/

Adding a weekly plan and marking yearly as the best offer raised ARPU by about 20% and conversion to paid by over 50%. Rash ID, an AI skin condition app, ran this 50/50 A/B test on its main paywall. The result was published as a Superwall case study.

## Result

**About +20% ARPU; over +50% conversion to paid**

- ARPU: up about 20%.
- Conversion to paid: up over 50%.
- Trial starts: rose, but no number was shared.

## Control

The paywall offered two plans, monthly and yearly, with no label showing which was the best offer.

## Variant

The paywall offered three plans, monthly, yearly and weekly, with yearly marked as the best offer.

## Why it likely won (our reading)

- The weekly price likely made yearly look cheap by comparison.
- The best-offer label made the choice easier and pointed people at the plan with the most value.
- Two changes shipped together (a third plan and a label), so we can't credit the lift to either one alone.

## Caveats

The variant added a plan and a best-offer label at once, so the effect of each is unknown. Sample size, test length and confidence were not shared. Superwall sells the paywall testing tool used here and published this result, so it may lean positive.

## How to run this test

- Hypothesis: If we add a short-term plan and mark yearly as the best offer, then ARPU will rise because the comparison makes the yearly plan look like the best value.
- Primary metric: ARPU
- Guardrail: Trial-to-paid conversion
- Guardrail: Share of buyers on weekly
- Guardrail: Refunds
- Who should test it: Apps showing two plans with no clear recommendation. It may not help if your weekly plan would steal buyers from yearly instead of anchoring it.

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Credit: Rash ID ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/rash-id-three-plans-best-offer-badge/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.