# Promo-code reminder on product pages: +24% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Pricing, discounts & savings display
- Date shared: 2025
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/pvolve
- Page: https://liftarchive.com/test/pvolve-pdp-promo-code-reminder/

A subtle promo-code reminder on Pvolve's product pages lifted conversion rate by 24%. Visually ran this test with Pvolve, a fitness equipment and streaming brand, and published it as a Visually case study. The idea was to tell shoppers about available codes earlier, rather than leaving them to find out at checkout.

## Result

**+24% conversion rate**

- Conversion rate: +24% with the promo reminder.
- Effects on average order value and margin were not shared.
- Sample size, duration and confidence level were not shared.

## Control

Product pages did not mention that a promo code was available.

## Variant

Product pages showed a small but visible reminder about the available promo code.

## Why it likely won (our reading)

- Shoppers who know a code exists early may feel the deal is already secured, so they buy sooner.
- It can stop shoppers leaving the site to hunt for codes when they see a promo field at checkout.
- A savings cue on the product page can tip price-conscious shoppers who were on the fence.

## Caveats

Visually reported the result in its own marketing case study. Sample size, test length and statistical confidence were not shared. The code's value and how much margin it cost were not stated.

## How to run this test

- Hypothesis: If we remind shoppers about an available promo code on product pages, then more will buy because they feel sure of the deal and do not leave to search for codes.
- Primary metric: Conversion rate
- Guardrail: Gross margin per order
- Guardrail: Average order value
- Guardrail: Discount usage rate
- Who should test it: Stores that already run a site-wide or welcome code. It probably won't help if you rarely discount, and it may train full-price buyers to expect a code.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/pvolve-pdp-promo-code-reminder/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.