# 30-day money-back assurance in the cart: +6% conversion rate

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Money-back guarantee & returns
- Date shared: 2025
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/pvolve
- Page: https://liftarchive.com/test/pvolve-cart-30-day-trial-guarantee/

Showing Pvolve's 30-day risk-free trial in the cart lifted conversion rate by 6%. Visually ran this test with Pvolve, a fitness equipment and streaming brand, and published it as a Visually case study. The trial already existed, but shoppers were not seeing it while deciding to buy.

## Result

**+6% conversion rate**

- Conversion rate: +6% with the guarantee shown in the cart.
- The offer itself did not change. Only its visibility did.
- Sample size, duration and confidence level were not shared.

## Control

The cart did not mention the 30-day risk-free trial that Pvolve already offered.

## Variant

A 30-day money-back assurance was added to the cart.

## Why it likely won (our reading)

- Fitness equipment is a considered purchase. A clear way out lowers the risk of trying it.
- The cart is where shoppers weigh the total cost, so reassurance there lands at the right moment.
- Many shoppers never read policy pages. Putting the promise in the cart makes sure they see it.

## Caveats

Visually reported the result in its own marketing case study. Sample size, test length and statistical confidence were not shared. Return or refund rates after the change were not reported.

## How to run this test

- Hypothesis: If we show our money-back guarantee in the cart, then more shoppers will check out because the purchase feels less risky.
- Primary metric: Conversion rate
- Guardrail: Return or refund rate
- Guardrail: Checkout start rate
- Guardrail: Average order value
- Who should test it: Stores that already offer a trial or money-back policy that shoppers rarely see, especially for higher-priced items. It will matter less for cheap, low-risk products.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/pvolve-cart-30-day-trial-guarantee/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.