# Weekly price from $6.99 to $9.99: +47.5% proceeds per user

- Outcome: Won
- Page type: Paywall (App)
- Elements: Pricing
- Date shared: 2026-01
- Test run by: [PropGPT](https://liftarchive.com/practitioners/propgpt/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://superwall.com/case-studies/propgpt
- Page: https://liftarchive.com/test/propgpt-weekly-price-699-to-999/

Raising the weekly price from $6.99 to $9.99 lifted proceeds per user by 47.5%. PropGPT, a sports betting insights app, ran this A/B test on its paywall, and the result was published as a Superwall case study. Images and copy stayed the same, so price was the only change.

## Result

**+47.5% proceeds per user**

- Proceeds per user: up 47.5% at $9.99.
- Conversion rate: the drop was described as minimal, but no number was shared.

## Control

The paywall showed the existing weekly price of $6.99.

## Variant

The paywall showed $9.99 per week, a 43% increase, with the same images and copy.

## Why it likely won (our reading)

- Users pay for betting insights they hope will earn them money. That likely makes them less price-sensitive.
- A small conversion drop at a 43% higher price leaves much more revenue per user.
- Only price changed, so the result is a clean read on price sensitivity.

## Caveats

The conversion drop, sample size, test length and confidence were not shared. Superwall sells the paywall testing tool used here and published this result, so it may lean positive.

## How to run this test

- Hypothesis: If we raise our weekly price, then proceeds per user will rise because our users value the product enough that few will drop off.
- Primary metric: Proceeds per user
- Guardrail: Paywall conversion rate
- Guardrail: Weekly renewal rate
- Guardrail: Refunds
- Who should test it: Apps on weekly plans whose users see direct value, like money or results. It's riskier in categories where users can easily switch to a cheaper app.

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Credit: PropGPT ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/propgpt-weekly-price-699-to-999/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.