# Primal Queen advertorial rebuild: +$131k monthly revenue

- Outcome: Won
- Page type: Landing page (Ecommerce)
- Elements: Advertorials, listicles & presell pages, Headlines, product titles & copy, Layout, fonts & visual design
- Test run by: [Vasta](https://liftarchive.com/practitioners/vasta/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://vasta.me/articles/131k-monthly-revenue-single-page-overhaul
- Page: https://liftarchive.com/test/primal-queen-advertorial-rebuild/

A full rebuild of the Primal Queen advertorial sales page added an estimated $131k a month in revenue. Vasta ran the test for the women's beef organ supplement brand, pitting five new versions against the original. The copy, layout and funnel all changed, so this is a whole-page result, not one change.

## Result

**+$131k monthly revenue**

- Revenue: +$131k per month for the winning version, as reported by the agency.
- Conversion rate, sample size, duration and confidence were not shared in the page text. Detailed results appear only in images.

## Control

The existing advertorial sales page, whose conversion rate had flatlined.

## Variant

A restructured advertorial built on audience research, with new storytelling, a new layout and funnel changes. Five versions with different copy, layout and story angles were tested.

## Why it likely won (our reading)

- Research into what the target buyers were looking for likely made the story more relevant.
- A clearer sequence on the page may have guided readers toward buying.
- Testing five versions at once raised the odds that one approach would land.

## Caveats

This was a bundled whole-page rebuild, so no single element can be credited. Only the headline revenue figure is given in text, and with five variants the chance of a false winner is higher.

## How to run this test

- Hypothesis: If we rebuild the advertorial around researched buyer questions and a clear story order, then more readers will buy because the page answers what they came for.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Average order value
- Guardrail: Refund rate
- Who should test it: Brands sending paid traffic to a long-form advertorial whose conversion has stalled. If you don't have enough traffic to split across several versions, test one rebuild against the original.

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Credit: Vasta ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/primal-queen-advertorial-rebuild/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.