# Lower 'Starts at' price beside button lost: $4 beat $2 and $1

- Outcome: Lost
- Page type: Other (SaaS)
- Elements: Pricing display
- Test run by: [PriceCharting](https://liftarchive.com/practitioners/pricecharting/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/pricecharting/
- Page: https://liftarchive.com/test/pricecharting-starting-price-label/

Showing a lower starting price next to the 'Price Guide' button did not help: 'Starts at $4' got more clicks than '$2' or '$1', at 91% significance. PriceCharting, a site selling video game price data, ran this test itself, and it was published as a VWO case study. Even the $4 version reached only a 0.70% clickthrough rate, below the 1.03% of the no-price button from the earlier test.

## Result

**$4 beat $2 and $1**

- The $4 label got more clicks than the $2 and $1 labels. The lower prices lost.
- Significance reached 91%, below the usual 95% bar, so the source says there was no clear winner.
- The $4 version's 0.70% clickthrough rate was below the 1.03% of the earlier no-price button. That is a comparison across two tests, not a direct split.
- PriceCharting did not add a starting price to its pages.

## Control

The 'Price Guide' button with 'Starts at $4' shown next to it.

## Variant

Two variants showed 'Starts at $2' and 'Starts at $1' instead. The prices were for the test only and were not charged at checkout.

## Why it likely lost (our reading)

- A very low price may have made the guide look cheap or low quality.
- Any price beside the button may add friction, which fits the no-price button doing better earlier.
- With only 91% significance, some of the gap between price points may be noise.

## Caveats

The result fell short of 95% significance, and the 0.70% vs 1.03% comparison comes from separate tests. The prices were shown but not charged, sample size was not shared and the test date was not given.

## How to run this test

- Hypothesis: If we show a lower 'starts at' price beside the button, then more visitors will click because the offer will look cheaper to try.
- Primary metric: Paid conversions from the product page
- Guardrail: Button clickthrough rate
- Guardrail: Revenue per visitor
- Guardrail: Checkout drop-off when shown and charged prices differ
- Who should test it: SaaS and data businesses checking price sensitivity before a real price change. Only show prices you will honor, or keep the test short and internal, since mismatched prices at checkout can annoy buyers.

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Credit: PriceCharting ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/pricecharting-starting-price-label/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.