# Trust bar under the buttons on handbag pages: -10.2% RPV

- Outcome: Lost
- Page type: Product page (Ecommerce)
- Elements: Trust badges & security seals
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/product-page-trust-bar-buy-box-case-study
- Page: https://liftarchive.com/test/premium-handbags-pdp-trust-bar/

Adding a three-icon trust bar under the add-to-cart buttons cut revenue per visitor by 10.2% on a premium handbag brand's product pages. Convertibles ran this test and stopped it after 19 days without shipping either version. A second version that paired the same bar with a rating score, larger price and image swatches came in at -3.4%.

## Result

**-10.2% RPV**

- Trust bar only: revenue per visitor down 10.2% (516 orders vs 547 for control). A loss.
- Trust bar plus buy box changes: down 3.4% (533 orders), close to flat.
- At the midpoint, order value was within 1% of control, so the drop seemed to come from fewer buyers.
- Nothing shipped. The agency plans to retest the buy box changes without the bar.

## Control

The brand's existing handbag product page, with no trust bar under the buttons.

## Variant

A trust bar right under the buttons with three claims: where the bags are designed, 14-day returns and exchanges, and a long repair promise. A second version also added a rating score, a bigger price and image tiles for colours.

## Why it likely lost (our reading)

- On an expensive bag, a 14-day return window may read as a limit and raise doubt right before paying.
- Extra lines near the button give shoppers more to read at the moment of decision.
- The rating, bigger price and image tiles looked helpful, since that version recovered most of the loss.
- The test can't show which claim did the damage, because the bar was tested as a whole.

## Caveats

The test ran 19 days with roughly 516 to 547 orders per arm, under the agency's 1,000-order target. The buy box changes never ran without the trust bar.

## How to run this test

- Hypothesis: If we add a trust bar with only our strongest promises under the add-to-cart button, then more shoppers will buy because their main doubts are answered at the button.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Average order value
- Guardrail: Mobile conversion rate
- Who should test it: High-ticket stores thinking about adding a trust bar. Test each claim before rolling it out, and leave out anything that sounds like a limit, such as a short return window.

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Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/premium-handbags-pdp-trust-bar/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.