# New monthly vs annual price display on Powtoon pricing page lost

- Outcome: Lost
- Page type: Pricing page (SaaS)
- Elements: Pricing display
- Test run by: [Powtoon](https://liftarchive.com/practitioners/powtoon/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/powtoon/
- Page: https://liftarchive.com/test/powtoon-pricing-monthly-annual-display/

A new way of showing monthly and annual prices on Powtoon's pricing page lost to the original display. Powtoon's team ran the test with VWO, and it was published as a VWO case study. The case study only mentions it briefly, so the size of the loss and the exact design were not shared.

## Result

**Lost**

- Plan choice and revenue: the original display outperformed the variant. This is a negative result.
- No numbers were shared, so the size of the loss is unknown.
- Powtoon shared the results internally and kept testing its pricing page.

## Control

Powtoon's original pricing page display of monthly and annual plan prices.

## Variant

An alternative presentation of monthly vs annual prices, meant to test whether the display changed which plan visitors chose. The exact design was not described.

## Why it likely lost (our reading)

- Visitors may have already been used to the original layout, or found it clearer.
- A change in how annual savings are framed can push people toward monthly plans, or away from buying at all.
- Without the variant details, any reason here is a guess.

## Caveats

The source mentions this test only in passing, with no variant details, numbers, sample size or duration. The test date was not given.

## How to run this test

- Hypothesis: If we change how monthly and annual prices are displayed, then more visitors will choose the annual plan because the savings will be easier to see.
- Primary metric: Revenue per visitor on the pricing page
- Guardrail: Share of buyers choosing annual vs monthly
- Guardrail: Overall paid conversion rate
- Guardrail: Refund rate
- Who should test it: SaaS companies selling both monthly and annual plans. Expect small or negative effects if your current display already makes the annual saving clear.

---

Credit: Powtoon ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/powtoon-pricing-monthly-annual-display/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.