# Three USPs in the header bar: +7.12% conversion, +19.24% revenue

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: USP bars & benefit icons
- Test run by: [Klickkonzept](https://liftarchive.com/practitioners/klickkonzept/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/klickkonzept/
- Page: https://liftarchive.com/test/point-rouge-header-usp-bar/

Showing three key selling points in the header bar raised conversion by 7.12% and revenue by 19.24%. Klickkonzept, a German online marketing agency, ran this 3-week A/B test for online retailer point-rouge, and it was published as a VWO case study. The test ran on desktop visitors only.

## Result

**+7.12% conversion, +19.24% revenue**

- Conversion rate: +7.12%.
- Revenue: +19.24%.
- The variant beat the control across most visitor types. Sample size and confidence level were not shared.

## Control

The store's three main selling points, 90-day returns, free gift wrap and free shipping from the second order, appeared only in scattered places on the site.

## Variant

The three selling points were added to the header bar on every page, with free shipping after the second order highlighted.

## Why it likely won (our reading)

- Research showed low brand awareness, so many visitors didn't know why to buy from this store.
- A header bar shows the benefits on every page, including to visitors arriving from ads and price comparison sites.
- Generous returns and free gift wrap lower the risk of a first purchase, and the free shipping promise rewards coming back.

## Caveats

The test ran for 3 weeks on desktop visitors only. No sample size or significance figure was shared.

## How to run this test

- Hypothesis: If we show our top three selling points in the header bar, then more visitors will buy because they learn the store's benefits right away.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Bounce rate
- Guardrail: Return rate
- Who should test it: Lesser-known stores that get much of their traffic from ads or comparison sites and have real perks that visitors miss. It adds little if your benefits are already well known or no better than competitors'.

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Credit: Klickkonzept ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/point-rouge-header-usp-bar/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.