# Plug Tech site redesign: +26.77% revenue per user (before/after)

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Layout, fonts & visual design, Product cards & quick add, Checkout steps, fields & flow
- Test run by: [Prismfly](https://liftarchive.com/practitioners/prismfly/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://prismfly.com/case-study/plug-tech
- Page: https://liftarchive.com/test/plug-tech-site-redesign/

Plug Tech's full storefront redesign was followed by a 26.77% rise in revenue per user in the 30 days after launch. Prismfly ran the project for the refurbished electronics brand and published it as a Prismfly case study. This is a before/after comparison of a bundled redesign, not an A/B test, so no single change gets the credit.

## Result

**+26.77% revenue per user (before/after)**

- Revenue per user: +26.77% in the 30 days after launch compared with before. This is the headline number.
- Average order value: +12.23%, so buyers spent more per order.
- Add to cart: +18.79%, and checkout sessions rose about 20%, which points to more shoppers moving down the funnel.
- Conversion rate: +4.84%, a smaller gain than the revenue metrics. Much of the lift came from bigger orders, not just more buyers.
- All figures compare periods before and after launch, so seasonality, traffic mix and marketing could account for part of the change.

## Control

The previous Plug Tech storefront, with its older design, product cards, homepage layout and checkout flow.

## Variant

A full redesign in a clean, minimalist style, with new product cards, new homepage layouts and a reworked checkout flow, rolled out in phases.

## Why it likely won (our reading)

- A cleaner design may have made a refurbished-device store feel more trustworthy, which matters when buyers worry about used electronics.
- Redesigned product cards and homepage layouts likely made it easier to compare devices and get to a product page.
- A simpler checkout flow may have cut drop-off between cart and purchase.
- Prismfly says post-launch traffic was more qualified, which could inflate the lift independently of the design.

## Caveats

Before/after comparison over 30 days, not a split test, and many changes shipped together. Figures are agency-reported, with no sample size or traffic data shared.

## How to run this test

- Hypothesis: If we redesign product cards and the homepage layout for clarity and simplify checkout, then revenue per user will rise because shoppers can find, trust and buy a device with less effort.
- Primary metric: Revenue per user
- Guardrail: Conversion rate
- Guardrail: Checkout completion rate
- Guardrail: Return or refund rate
- Who should test it: Stores with a dated or inconsistent design, especially in categories like refurbished goods where trust matters. If you can, split-test the key components (product cards, checkout) instead of relying on a before/after launch. Less useful if your site is already modern and fast.

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Credit: Prismfly ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/plug-tech-site-redesign/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.