# Exit-intent discount sign-up vs content redirect popup: +4% AOV

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Popups & email capture, Pricing, discounts & savings display
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/4-increase-in-average-order-value
- Page: https://liftarchive.com/test/plant-brand-exit-intent-signup-vs-redirect/

Replacing an exit-intent popup that redirected visitors to content with one offering a discount for an email sign-up raised average order value by 4%. Blend Commerce ran this A/B test for a plants brand. Conversion rate rose 2.9%, and clicks on the popup button rose 37%.

## Result

**+4% AOV**

- Average order value: +4%.
- Conversion rate: +2.9%, a modest lift.
- Popup button clicks: +37%, and closes of the popup fell 3%, so more people engaged with the offer.
- Average purchase revenue per user: +2%.

## Control

When visitors moved to leave, a popup appeared that pointed them to relevant content on the site.

## Variant

The exit-intent popup instead offered a discount in return for signing up to the email list.

## Why it likely won (our reading)

- A discount gives a leaving visitor a concrete reason to stay. A content link asks for more time and gives little back.
- The sign-up builds the email list, which gives the brand a second chance to sell after the visit.
- The AOV lift is harder to explain. The discount may have made a bigger basket feel affordable, but the source does not say.

## Caveats

Blend Commerce does not share sample size, test length or confidence. The source frames the gains as metrics for these users, so it is unclear whether they cover all visitors or only those who saw the popup.

## How to run this test

- Hypothesis: If we replace a content-redirect exit popup with a discount-for-email sign-up, then more leaving visitors will buy because the offer gives them a reason to complete the order now.
- Primary metric: Conversion rate
- Guardrail: Average order value
- Guardrail: Gross margin per order after the discount
- Guardrail: Email sign-up rate
- Who should test it: Stores that have an exit popup that doesn't capture emails, and can afford a small first-order discount. It may not suit premium brands that avoid discounting, or stores where most buyers already know the discount code exists.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/plant-brand-exit-intent-signup-vs-redirect/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.