# Product recommendations on the cart page: +43% revenue

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Upsells & cross-sells
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/43-increase-in-revenue
- Page: https://liftarchive.com/test/plant-brand-cart-recommendations/

Adding a product recommendation module to the cart page raised revenue by 43% for a plants brand. Blend Commerce ran the A/B test after heatmaps and session recordings showed shoppers using the search bar from the cart to look for more products. Cart completion rate rose 39% and conversion rate 7.46%.

## Result

**+43% revenue**

- Revenue: +43%.
- Cart completion rate: +39%, so more people who reached the cart went on to check out.
- Conversion rate: +7.46%.

## Control

The cart page showed the items and checkout options, with no product recommendations.

## Variant

A product recommendation module was added to the cart page so shoppers could add more items without leaving it.

## Why it likely won (our reading)

- Shoppers were already looking for more products from the cart. The module met a need they were showing.
- Keeping shoppers on the cart page, instead of sending them back to search, keeps them close to checkout.
- Plants are often bought in groups, so suggestions for pots, care items or other plants fit how people shop.

## Caveats

Blend Commerce does not share sample size, test length or confidence. The order value change was not reported as a number.

## How to run this test

- Hypothesis: If we add product recommendations to the cart page, then shoppers will add more items and check out more often because they can find extras without leaving the cart.
- Primary metric: Revenue per visitor
- Guardrail: Cart-to-checkout rate
- Guardrail: Average order value
- Guardrail: Cart page exit rate
- Who should test it: Stores with complementary products and evidence, such as search use from the cart, that shoppers want more. It may distract buyers in single-product stores or stores where most carts hold one high-priced item.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/plant-brand-cart-recommendations/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.