# Express pay options and guarantee below cart checkout: +6% conversion

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Payment icons, express checkout & BNPL, Money-back guarantee & returns
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/6-increase-in-conversion-rate
- Page: https://liftarchive.com/test/plant-brand-cart-payment-icons-guarantee/

Adding express payment options and a '100% satisfaction guarantee' note below the cart checkout button raised conversion rate by 6% for a plants brand. Blend Commerce ran the A/B test after finding that many orders used Shop Pay, PayPal and Apple Pay. Two elements changed together, so the lift can't be split between them.

## Result

**+6% conversion**

- Conversion rate: +6%.
- PayPal clicks: +6.25%, the biggest gain in payment clicks.
- Shop Pay clicks: +0.5%, likely small because Shop Pay was already shown on product pages.

## Control

The cart page had a checkout button with no payment options or guarantee shown below it.

## Variant

Below the checkout button, the cart showed express payment options for Shop Pay, PayPal and Apple Pay, plus the brand's '100% satisfaction guarantee' note.

## Why it likely won (our reading)

- Shoppers who prefer a payment method can see it right away and skip typing card details.
- A guarantee next to the button can ease worry about plants arriving in poor condition.
- PayPal gained most because it was new to shoppers at that point, while Shop Pay already appeared earlier in the journey.

## Caveats

The payment options and the guarantee were added together, so the test can't say which drove the lift. Blend Commerce does not share sample size, test length or confidence.

## How to run this test

- Hypothesis: If we show the express payment options our customers already use, plus our guarantee, below the cart checkout button, then more shoppers will check out because paying feels faster and safer.
- Primary metric: Conversion rate
- Guardrail: Checkout button clicks
- Guardrail: Share of orders by payment method
- Guardrail: Refund or complaint rate
- Who should test it: Stores where a large share of orders already use express wallets and where product quality is a worry. Test the guarantee and the payment options separately if you want to know which one works. It will do little if express pay already shows in the cart.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/plant-brand-cart-payment-icons-guarantee/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.