# Sign-up page without a login button, plus proof: +17% paid clients

- Outcome: Won
- Page type: Signup page (SaaS)
- Elements: Cta count, Testimonials, Social proof, authority & press
- Test run by: [CodaLift LLC](https://liftarchive.com/practitioners/codalift-llc/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/codalift-llc/
- Page: https://liftarchive.com/test/planoly-registration-page-remove-login-add-testimonial/

Removing the login button from the sign-up page and adding a testimonial and achievement badges lifted paid clients by 17%. The agency CodaLift LLC ran this test for Planoly, a Texas-based software company, and it was published as a VWO case study. These changes shipped together, so the gain can't be credited to any one of them.

## Result

**+17% paid clients**

- Paid clients: +17%. This counts people who went on to pay, not just form fills.
- Visitors reaching the billing step: +10%.
- The source also mentions a 15% revenue lift, but that was a projection, not a measured result.
- Sample size, duration and confidence were not shared.

## Control

A three-field sign-up form with two buttons: one to sign up and one to log in. Heatmaps showed about one in four visitors clicked the login button instead of signing up.

## Variant

The login button was removed, leaving a single sign-up button. Achievement badges and a customer testimonial were added to the page.

## Why it likely won (our reading)

- With only one button, new visitors no longer had to choose between two similar actions.
- The login button was pulling away a lot of clicks. Some of those visitors may have been new users who clicked the wrong button.
- A testimonial and badges give reassurance right when someone is deciding whether to create an account.

## Caveats

This was a bundled test: the login button removal, badges and testimonial changed at once. The 15% revenue figure was projected, not measured, and no sample size or duration was published.

## How to run this test

- Hypothesis: If we remove the login button from our sign-up page and add a testimonial, then more visitors will become paying customers because they face one clear action and see proof from other users.
- Primary metric: Paid conversions per sign-up page visitor
- Guardrail: Login success rate for returning users
- Guardrail: Support tickets about login
- Guardrail: Sign-up form completion rate
- Who should test it: SaaS products where the sign-up page gets mostly new visitors and heatmaps show stray clicks on secondary buttons. Keep an easy login path elsewhere, such as the header, if many returning users land on the page.

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Credit: CodaLift LLC ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/planoly-registration-page-remove-login-add-testimonial/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.