# Weekly plan instead of monthly on the paywall: +16% paying customers

- Outcome: Won
- Page type: Paywall (App)
- Elements: Plans
- Test run by: [Pixelcut](https://liftarchive.com/practitioners/pixelcut/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.revenuecat.com/customers/pixelcut/
- Page: https://liftarchive.com/test/pixelcut-weekly-vs-monthly-plan/

Offering a weekly subscription instead of a monthly one brought 16% more paying customers. Pixelcut, an AI photo editing app, ran this A/B test on its paywall, and the result was published as a RevenueCat customer story.

## Result

**+16% paying customers**

- Paying customers rose 16% with the weekly offer.
- Pixelcut also looked at LTV per variant and judged weekly the better option, but LTV figures were not shared.
- Prices, sample size, test length and confidence level were not shared.

## Control

The paywall offered a monthly subscription.

## Variant

The paywall offered a weekly subscription instead of the monthly one.

## Why it likely won (our reading)

- A weekly price looks small, so the first payment feels like a lower commitment.
- Photo editing is often needed for one task, and a short plan fits that use.
- More paying users only help if they renew; Pixelcut's LTV view suggests they did enough, but no numbers were given.

## Caveats

Prices, sample size and duration were not shared. The result was published by RevenueCat, which sells the experiments tool Pixelcut used, so it may lean positive. Pixelcut rolled the winner out to new users only.

## How to run this test

- Hypothesis: If we replace the monthly plan with a weekly plan, then more users will pay because the entry price feels smaller and matches short bursts of use.
- Primary metric: Paying customers per paywall view
- Guardrail: Realized LTV per user at 3 and 6 months
- Guardrail: Refund rate
- Guardrail: Weekly-plan churn after the first few renewals
- Who should test it: Utility and creator apps with bursty, task-based use. Apps that rely on long-term habits or sell mostly yearly plans may see weekly plans churn too fast.

---

Credit: Pixelcut ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/pixelcut-weekly-vs-monthly-plan/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.